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3 Questions With: Cosmetics Innovator Doris Dalton of Doll 10 Beauty

Dr. Doris Dalton founded Doll 10 Beauty 10 years ago. After surviving a rare cancer that affected her skin and took most of her hair and eyebrows, Doris wanted to help herself and other women who’ve experienced illness take back their beauty and sense of self. With Doll 10 Beauty, Doris created clinically proven, cruelty-free beauty products you can use to get “dolled up” in 10 minutes or less, whether you’re feeling your best or not. We first saw Doris on HSN (Home Shopping Network) and have been huge fans ever since. The Hydralux concealer Doris talks about in this interview is like a facelift in a tube.

How can a woman in her 60s and beyond change her makeup routine so she feels and looks her best?

I live by the saying “age is just a number” and I truly believe that! I just celebrated a birthday and I feel, I’m not getting older, I’m getting better, wiser and more grateful! I think it’s important to take 10 minutes for yourself each morning so that you can enable yourself to feel like the best version of YOU! As we age, our skin gets drier (among other things!) so I think it’s important to take care of your skin, use the right foundation and concealer and don’t be afraid to experiment with new colors!

What products do your customers in this age group like best?

I created my Hydralux line for women just like myself who wanted a topical alternative to filler. I created Smooth Assist Technology which is a revolutionary, clinically proven peptide complex that works to correct the appearance of fine lines, wrinkles and texture in the skin. Here are the clinical results from the concealer. I’m so proud of it. I can’t keep this product in stock. It sells out every time it goes on QVC or HSN and it has been nominated for customer choice awards around the world!


  • 97% said the texture around their eyes looked better and the skin under their eyes felt smoother
  • 90% said the texture and tone looked better and more radiant
  • 87% said their crow’s feet appear softer and eye area looks firmer
  • 93% love the way their skin looked after applying concealer and it looked good all day long

What advice do you have for women in their 60s and beyond who say they’re too old to wear makeup?

I would say you’re never, ever too old to wear makeup or to feel beautiful! As women, it’s so important that we care for ourselves and nurture our self-worth and stand firm in our personal power. Wearing makeup is something that can dramatically change the way you feel about yourself, which effects every single part of your life. At Doll 10 Beauty, we believe in taking the chaos out of makeup and creating clean, clinically proven products  that are simple to use no matter your age or experience level.


In addition to offering beautiful cosmetics made with healthy ingredients, through their website Doll 10 Beauty also partners with a humane society to help pets who are eligible for adoption find their forever homes.

www.doll10.com – also available on HSN and QVC.

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